That Very Night - Successful rapid scaling w/ complex A/B split-testing

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When we first got on this account we saw that it had great potential due to already making a nice steady flow of sales with a good ROAS.  We set to task to scale the ad account up rapidly whilst keeping consistent with the great results which is something a lot of brands struggle with.  As you can see from the images above we were able to do this by implement a segmented CBO targeting strategy.  We like to call this parallel scaling a strategy we have found to be extremely successful with medium values products.

Check out the results we were able to achieve and the amount we were able to scale in such a short time.